Brain Flush

July 17, 2008

Nielsen Survey shows: Mobile Web adoption is picking up the pace

Filed under: Mobile Devices — Tags: — Matthias @ 2:15 pm

I have to admit I am currently somewhat hyped about the mobile Web, particularly in face of its opportunities for mobile social media. A recent survey by Nielsen Mobile shows that especially in the U.S. the adoption of the mobile Web experiences rapid growth:

We believe mobile Internet has reached a critical mass as an advertising medium in the US. As of May 2008, there were 40 million active users of the mobile Internet in the US, with individual sites that attract millions of unique users.

Source: Nielsen Mobile

Since my thesis focuses on mobile social media, I can hardly wait to see similar growth (and price drops) here in Germany — fixed price subscription plans are still too expensive.

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